They are designed to mimic the hand-to-mouth action of smoking and can provide a similar sensory experience
Cauwels A, Rogge E, Vandendriessche B, et al
It is a little strange
In a 1990 memo, Terry Eagan from the government affairs division of Philip Morris USA wrote to Roger Mozingo in the state government relations division of RJ Reynolds: The tobacco industry has decided that the timing is excellent for an attempt to divert money from the antismoking media campaign into other programs that are doomed to suffer because of the current fiscal crisis
Words like satisfying, blending, veinless, and burns offer undeniably sexy connotations to the copy text, while the sentence, And that new pliable, pearly tip pays more than just lip service to your smoking pleasure, reads more like a dirty romance novel than a tobacco advertisement