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In August 2024, Japan Tobacco made a strategic move to boost its e-cigarette presence in the U.S

The yellowing effect on teeth and nails is a well known problem for smokers, and it has even been said to cause hair loss and greying

As IQOS continues to expand its market share and revenue, the potential for it to catch up with or overtake Marlboro in brand value remains contingent on its sustained growth and further integration within PMIs overall portfolio

Nicotine replacement therapy (NRT) has been widely used for many years to help people stop smoking and is a safe treatment

Additionally, our decomposition analysis revealed that population growth is the main factor influencing the transition of smoking-related ADOD burden in low-middle SDI regions