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During an investor presentation on Tuesday, CEO Marty Barrington said the company has "spent a good deal of time studying the category and the business opportunity." "The category is in its early stages and time will tell how it will evolve," Barrington said

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He backed the Family Smoking Prevention and Tobacco Control Act and signed it into law in 2009

Theyre often available in both bleached (white) and unbleached (brown) versions

It's very romantic, I think, and I think a lot of people connect with that romanticization