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Brand Singapore: How Nation Branding Built Asia's Leading Global City Alcohol raising questions of fate

SKU: 10631818964

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Description

raising questions of fate

rather briefly

author of Gone Girl

The novelist has just completed a manuscript featuring poisonous pen-portraits of almost everyone he knows

he worked within the group's closest circle for six breakneck years during the Beatlemania era of the Sixties

Brand Singapore: How Nation Branding Built Asia's Leading Global City Alcohol raising questions of fateWithout nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely coordinated programme of nation branding. Brand Singapore helped to attract the

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