The value of cigarette/movie tie-ins to the companies involved is difficult to monetise, but the fact that an estimated 2025% of all major studios feature-length A class motion pictures appeared in Lucky Strike advertising in 1937 indicates the financial importance of these tie-ins to the studios.14 To participate in this lucrative partnership, the studios also repeatedly bypassed their own 1931 ban on actors product endorsements.15 In turn, American Tobacco Company and Liggett & Myers allocated portions of their multimillion US dollar budgets to print and radio campaigns featuring Hollywood stars, films and studios
How many times in ones career does someone have the opportunity to be at the centre of transforming not just the business, but an industry
Nicotine causes your body and brain to release adrenaline and dopamine, which is a neurotransmitter that gives us feeling of pleasure and reward
It also complicates reproductive health, affects cell proliferation, and causes DNA mutation which can lead to cancer
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