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Our 2008 report showed the states smuggling rate to be nearly 35% of total consumption

In 2020, menthol cigarettes were 37% of the market share among the major manufacturers

Despite these benefits, it is essential to emphasize that using IQOS is not risk-free, and the best choice for your health remains gradually reducing or ideally, completely quitting nicotine and tobacco consumption

In response to these issues, the UK government and organisations such as Action on Smoking and Health (ASH) are working to reduce tobacco consumption through stricter regulations, environmental accountability measures for tobacco companies and public awareness campaigns

Some smokers prefer stronger tobacco flavour, while others prefer smoother cigarettes