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Beginning in the 1920s, this campaign continued for over half of a century

Featuring splashy packaging, breezy names and kid-friendly flavors like blueberry, apple and menthol, these newer varieties known as click cigarettes are soaring in popularity across Latin America, where theyre star performers for tobacco giants British American Tobacco and Philip Morris International

As the tobacco industry navigates an ever-changing landscape, understanding these dynamics becomes increasingly important

Customization offers various advantages, including enhanced brand recognition and increased product visibility

Three major U.S