Public Health England
The fresh flavour can feel lighter and more refreshing, making menthol cigarettes especially appealing during social situations or as an alternative to stronger tobacco blends
As noted by UC Berkeley, although ultraviolet rays can degrade cigarettes into smaller particles, toxic substances like formaldehyde, arsenic and polyaromatic hydrocarbons (PAHS) will never break down
For brand as person (consumer attributes), we noted references to leadership, style and professionalism, and for brand as symbol (visual imagery and metaphor), we noted not only the tendency for English language brand names to be reinforced by accompanying images of iconic imagery (e.g., a landmark such as the Statue of Liberty or the Houses of Parliament, a cowboy, or an American military type crest), but also references to places that made ties to the physical product of tobacco (e.g., Virginia) as well as the lifestyle being conveyed (e.g., Hollywood, London)
Social Factors: Sometimes, smokers choose brands that are popular among their friends or peers
