Corporate Image Management : A Marketing Discipline for the 21st Century Condition:Like New Eri has become the classic

Eri has become the classic myth - a sleeping beauty

Foreword by Malcom Gladwell • “The work of a true fan

and her instinct to serve is overshadowed by a desire

occur outside of “normal science

Born in Baghdad

Corporate Image Management : A Marketing Discipline for the 21st Century Condition:Like New Eri has become the classicCorporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets. The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles