Relationship between cigarette smoking and risk of chronic myeloid leukaemia: a meta-analysis of epidemiological studies
Color, content, imagery, and lexicon are all aspects of a pack that can engage specific audiences and affect a consumers view of the product, such as misleading them into thinking certain tobacco products are safer 7,8
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public from the harmful effects of tobacco use. Matthew Myers, president of the Campaign for Tobacco-Free Kids, which was among 28 groups that urged the FDA to take action against the Santa Fe Tobacco Company for its modified risk claims, called the warnings a critically important action to protect the American public from tobacco industry deception. He added: There is no question that terms such as additive-free and natural imply a safer cigarette, as confirmed by consumer research and the industrys own documents
