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It is comprised of cured, flavoured tobacco leaves that have been twisted into strands like ropes and dried to generate a stronger flavour

Priced cheaper than other Marlboro offerings, it will weigh on further net price realization if downtrading continuesrunning counter to the premiumization focus

Additionally, the global health consciousness movement and the rise of tobacco harm reduction products act as a natural brake on combustible cigarette growth

Practices that do well treat it that way

Through improved marketing and aggressive factory building, British American Tobacco and Nanyang Brothers, Chinas two largest pre-war firms, helped increase the demand for cigarettes