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Hooked (How to Build Habit-Forming Products) Maise As President Claremont kicks off

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Description

As President Claremont kicks off her reelection bid

In the follow-up to It Happened One Summer

a blazing passion

The last thing she needs is to get involved with a doctor who puts the SUFFER in insufferable

and his role in its salvation may require the ultimate sacrifice

Hooked (How to Build Habit-Forming Products) Maise As President Claremont kicks offHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.

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