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was 63 and relatively unknown as an artist when he submitted this design to a competition sponsored by the Parisian newspaper L’Eclair
The artwork was considered risqué
Maurice Milliere (1871–1946) was a French illustrator who studied at l'Ecole des Arts Decoratifs and l'Ecole des Beaux-Arts in Paris
"Protect her
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BYRRH - The Cold Shoulder After An Argument Original Advertisement 1934 RefPO#08 was 63 and relatively unknown"Oh! You are giving each other the cold shoulder? I'll serve two BYRRHs.. Nothing better to counter the cold. This print is part of an advertising campaign for BYRHH Vin Aperitif Au Quinquina, a wine based apritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of
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