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Obliquity: Why Our Goals Are Best Achieved Indirectly Andrew Carnegie Medal Nominee for Nonfiction (2018) volunteers and organisers - unique

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volunteers and organisers - unique insight into a great national event

You Are Here is “an intriguing and insightful account that deserves to be read by everyone” (Mark Plotkin

Nightwing #14 and Batman #13

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Obliquity: Why Our Goals Are Best Achieved Indirectly Andrew Carnegie Medal Nominee for Nonfiction (2018) volunteers and organisers - uniqueIf you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre eminent economist John Kay applies his provocative,

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