The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Dont stuff them away in a plastic bag or a utilitarian soft case that looks like it was sitting around in your high school backpack
Smoking is once again being framed as rebellious or cool, but its hard to say how durable that trend will be
Indian reserve smoke shops and online stores like Smokes Canada offer a convenient way to access First Nation cigarettes at great prices
The stock currently trades for about $300 or 13x trailing 12-month EPS