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Currently, the tax is set at a measly 18.4 cents per gallon, where its been since 1993

While there are countless subtle nuances out there, nearly all of them find their roots in these four pillars: Earthy: This is the note most people recognize as "tobacco." It can taste like rich, damp soil after a fresh rain, or evoke the scent of dry, fallen leaves

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Asked if Vuse could cannibalize Reynolds' tobacco-smoking customers, Delen acknowledged that "we are very much targeting existing smokers, and there will be some cannibalization." UBS tobacco industry analyst Nik Modi said the e-cigarettes category is relatively small compared with regular cigarettes, but "this is a very important category in growth terms." Modi noted that Lorillard's e-cigarette line accounted for just "2 percent of total sales but for over 50 percent of revenue growth." Reynolds could benefit in the same way, he said, but its bottom line could be adversely affected if Vuse doesn't sell well