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Philip Morris turned to the Chicago-based Leo Burnett agency, whose advertisers dropped Marlboro's price point and long-time "Mild as May" slogan, and staged a new campaign featuring icons of male autonomy: sun-cured men repairing cars, cleaning guns, cupping a flame in tattooed hands, or squinting into the distance over whirls of smoke

However, policy uncertainty has led compliant businesses to withdraw from the competition, while counterfeit local products flood the market

For fragile purchases, pack them securely inside a suitcase or place them in a well-sealed cardboard box before checking them in

E-cigs are used by people trying to kick the tobacco habit, Huff said

doi: 10.3389/fpubh.2025.1694729 Received 28 August 2025 Accepted 10 October 2025 Published 27 October 2025 Volume 13 - 2025 Edited by Prashanth GP, National University of Science and Technology (Muscat), Oman Reviewed by Heni Nurhaeni, Health Polytechnic of Jakarta I, Indonesia Alaa Sarkees, Duhok Polytechnic University, Iraq Updates Copyright 2025 Ba-Break, Bewick, Elsey, Huss, Ensor, Saleh, Donnelly and Osman